Video is considered to be the fastest emerging marketing medium known today. Increasingly, firms or businesses of all sizes now realize that video is truly an efficient and dependable marketing tool. Especially when carried out the right way, this can simply boost the business results.
What holds most agencies back is the stress in spending more of their money on advertising. They mainly get the service of a video marketing provider but do not exactly get the creative results and ROI results.
Why is this so often the case? Most firms follow the same and usual process of choosing a creative agency when buying tangible products. They get three various quotes from local digital advertising and select only the most tempting and cheapest offer. The drawback with this method is that it is hard to compare one service from another. This is especially in terms of the digital video marketing business.
To give you an informed decision, here are the things you need to follow when you choose for a video digital marketing:
Take the time to know if the company already has an experience in the kind of video such as sales video, corporate video, training video and more with what you want to make. While this might sound to be a basic suggestion, it is just easy to get caught up with a demo along with its special effects. You may no longer have the idea of your video that should accomplish its purpose.
Does the digital marketing company take the time to ask about your targeted audience and the purpose of your company prior to your project? When you choose a video digital marketing company, of course you want to hire one which is marketing oriented. You also want one who knows how to sell your service or product and who can best communicate your message.
Learn to know if the digital video marketing or online advertising agency cares about the success of your plan. Search for a company with the integrity and is most ready to develop long-term connection with their clients. Actually, these agencies enjoy consistent relationships with their customers. Ask for references and contact them further.
Is the company ready to offer a good proposal that clearly shows enough details of what you will pay for? Ask the company if it shoots in HD or SD? Is it a two or three-camera shoot? How long the shooting will be? Will they include a comprehensive layout for the people involved in the project? These are just some of the important questions you must ask. This way, you will know how a company arrived at such a quoted fee. This makes sure that the company does not cut corners. And thus, they can come up with the best possible price at your best interest.
Did you get professional and prompt customer service before? If you contacted the company, what were your initial impressions? Did they pay attention to your demands and provide for useful and reliable recommendations? If the company is difficult to keep in touch with during these starting stages imagine how it will be if you are under pressure to meet a cut-off date.
Reasonable video comes at a premium. You have to be conscious when a digital video marketing provides its services at a rate which seems too good to be true. You may have no idea that the video production team may have just shot it from the back of the apartment on a tripod and call it a day.
Also, know what is included in the overall package. Know if the edits are included. What about the audio or music licensing or even the travel costs? You need to be aware of the additional expenses that may be offered to you and may ruin your budget.
Know if the digital video marketing values reliability and accountability. Some digital video marketing services only promise poor delivery. Know if the company ensure on-time delivery. And, make it sure that they have the resources to do the project like digital video camera, etc.
If you don’t get the final version until a month or two after filming the video, will the content still be useful? Get an assurance that you will have a team dedicated to the project. They should not quit until the project is done.
When you follow this to-do-list, this will help you achieve your success. You will also avoid wasting all your money from hiring a low profile company. This will also allow you to determine the company that suits you best.